Seed Phytonutrients is a clean beauty brand on a mission to craft formulas that are more trusted than they are trendy, with minimal impact on the planet. The brand’s ethos is formula first, sustainability always™ — embodying its dedication to crafting clean, high-performance hair, skin, and body care formulas that you can trust are good for you and the earth. The Seed team believes the magic lies in what’s inside a formula, not just what isn’t. That’s why all formulas are powered by seed oils and extracts— the seed is where a plant’s nutrients are encased and protected from environmental elements, so they remain in their purest form. Each product is absolutely always sulfate, paraben, gluten, silicone, and synthetic fragrance-free, as well as cruelty-free and Leaping Bunny Certified.